Market research is the process of evaluating the stability of a new product or service in the market. The reason for conducting market research for companies is to prevent the implementation of projects that lead to failure. Market research can sometimes be done by internal company agents or companies specializing in this matter.

One of the most important parameters in market study is international market research, companies that have a desire for global (international) trade to understand and know enough about their target market, before entering, examine it and make their decisions. based on market studies.

One of the most important and key stages of exporting goods is the correct market research, which will be done in the two layers of primary market research and secondary market research. The output and purpose of providing this service will be to find a suitable and viable target market.

The services of Golden Eagle Trading Company in the field of market research are as follows:

-Check business data based on HS code.

-Examining the amount of import and export of the studied product in the importing countries of the world, neighboring importing countries, importing countries from Iran, growing importing countries, global exporting countries, neighboring exporting countries.

-Identification of target countries (initial)

-Completing primary market research in target countries (initial).

-The things that can be examined in the primary market research section in completing the primary market research in the target countries are: shipping costs, input costs, political and economic interaction conditions, banking conditions between Iran and the target countries, the per capita amount of Iranian trade in the target countries, tariffs The target country’s preferences with other exporting countries.

-Selection and prioritization of the final target countries

-Secondary market research (Deep Market Research)

-Examining competitors in the market.

-Examining the best brands in the market (or field study, internet, etc.)

-Examining the top quality brands in the market (creating a quality image)

-Examining the distribution channel in the target market (from the moment the product arrives in the target country to how it reaches the end user)

-Margin of the distribution channel (from the moment the goods arrive in the country, how many percentages are added to the price).

-Consumer prices in the target market

-Indicators affecting consumer behavior (field study)

-Effective advertising tools in the target industry in the target country (field study)

-Product packaging conditions

-Entry requirements into the target country including certificates and licenses required in the target market.

-Tax conditions and company registration requirements and…

-Library studies

-Get information from the business consultant

-Internet research

-Field research

-Interview with experts in the field of industry (previous business of exporters)

Talks and experiences of the employer

-Policymaking, planning and preparation of requirements to enter the market of the target countryItems expected from the provision of this service:

-Appropriate pricing for the target country

-Planning the desired changes in the product

-Necessary measures to obtain the required permits to enter the country

-Examining the necessary measures to carry out bank transactions.

-Examining the necessary measures to be present in the market (possibility of company registration and warehousing, etc.)

-Requirements for marketing tools and catalogs, etc